Episode Description
In this episode of “Success Leaves Clues,” hosted by Dustin Plantholt and sponsored by Root Wellness, listeners can expect an engaging and insightful conversation with Chris Roslan, the founder of one of the nation’s leading public relations firms.
Dustin kicks things off by welcoming Chris and setting the stage for an in-depth discussion about the world of PR. Chris begins by sharing his journey, from his early days straight out of college to becoming a prominent figure in the industry. He talks about the demanding nature of public relations and how his relentless pursuit of excellence has been the cornerstone of his career, pushing him to consistently deliver outstanding results for his clients.
The discussion highlights Chris’s meticulous and selective approach to choosing clients. He explains the importance of aligning with brands and individuals that resonate with his values and have the potential to make a meaningful impact. Saying no to potential clients isn’t easy, especially when financial gains are tempting, but Chris emphasizes the importance of integrity and maintaining high ethical standards in his work.
Chris also touches on the transient nature of fame and the constant need for reinvention. Chris underscores the importance of regularly reassessing and adjusting strategies to keep the media and public engaged, ensuring his clients remain relevant and influential.
Listeners will hear Chris’s refined definition of success, both professionally and personally. He views business success through the satisfaction of his clients and their willingness to recommend his services to others. On a personal level, he finds success in the good decisions made by his two teenage sons, reflecting his pride as a parent.
The episode also explores the critical topic of work-life balance. Chris discusses how the pandemic transformed his work routine, allowing him to work from home and spend more quality time with his family. This shift significantly improved his work-life balance, which had been strained by long commutes and demanding office hours.
Chris gives a peek into his daily routine, which starts with his essential double espressos and is filled with research, writing, and keeping up with current events. He explains how staying updated with the news is crucial for his work, as it helps him tie his clients’ stories to relevant headlines.
The conversation also covers the challenges in the publishing industry, with thousands of new books released every week and fewer journalists to cover them. Chris talks about his meticulous process of evaluating manuscripts and crafting standout media pitches, emphasizing the need for adaptability and creativity in developing successful PR strategies for authors.
Reflecting on his career, Chris acknowledges the mentors who have guided him, from industry legends to his college professor who ignited his passion for PR. He shares his journey from being an apprentice to becoming a leader in the field, always learning and evolving. Chris also discusses his experience teaching at a community college, giving back and helping aspiring professionals navigate the competitive PR landscape.
In closing, Chris talks about his ongoing learning process, emphasizing the value of learning from every client and interaction. He’s always looking to improve and stay ahead in the dynamic world of public relations.
Tune in to this episode of “Success Leaves Clues” to gain valuable insights from Chris Roslan on excellence, strategic decision-making, balancing professional success with personal fulfillment, and the continuous pursuit of growth in the ever-evolving PR industry. Chris’s expertise and professionalism shine through, making this episode a must-listen for anyone looking to understand the intricacies of effective public relations.
